Tag Archives: Marketing and Advertising

The Impact of Marketing: Back to school pt1 | Crazy about your brand


Boost your business

This post by my fellow blogger Chipo Mapungwana is an essential read for small business.

You could call it Marketing 101. The basics and essentials explained. She has managed to summarise the concept and reasoning behind marketing in a very easy to read but at the same time comprehensive overview.

Do yourself and your business a huge favour.. Read it.

The Impact of Marketing: Back to school pt1 | Crazy about your brand.

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Business Cards – A Brief History of Introductions | Imaginative Marketing


Furniture Direct

An interesting article by Jeff Polley on Business Cards. Often they are a first impression. What do your business cards say about you?

Business Cards – A Brief History of Introductions | Imaginative Marketing.

Six reasons why SMEs are so slow to embrace the digital world


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This is an interesting article about why the SME community is not embracing the internet and social media. It provides a clearer picture of what the real issues are.

This is well worth reading if you are in the business of providing internet based services to the SME business community.

Six reasons why SMEs are so slow to embrace the digital world.

Comments and points of view are welcome..

All about Social Media and it’s impact on our world.


Over the last few days I have been discussing Social Media and it’s impact with a small business client. I understand because of his background he has a bit of fear associated with technology and keeps coming up with excuses about not getting involved. My goal is to get him involved in social media at least in a small way… so I can guide him and increase his comfort levels when… I stumbled across this video on YouTube.

This video very simply demonstrates the power of social media. It shows the speed of uptake and compares it to Radio and Television. With the statistics that are shown (most out of date by now) it paints a clear picture of why your business… any business must embrace social media as one of its communication mediums or certainly be left behind and become irrelevant in todays fast changing world.

Now I have the right tool and content to convince my client to move forward. Enjoy.

What do you think? Let me know.